Tuesday 13 October 12:00–13:00
Same Bottle, Different Buyer: The Consumer Generational Breakdown
Bar Convent Berlin (Messe)Messedamm 22, 14055 Berlin
- Type
- talk
Park Street University. With Cosimo Surace (Group Creative Director, Stranger & Stranger), Dylan Battick (Consumer Research Manager, CGA by NielsenIQ), Charlotte Barker (The Singleton & Malts Brand Ambassador, Diageo). Session breaking the spirits consumer into four generations and examining each one's values, behaviours and consumption patterns. BCB ticket required.
via Bar Convent Berlin (Messe)